While women now make up over half of runners globally, we make up less than 20% of starters at longer races – just 16% at ultramarathons in 2018. And less than 8% at the prestigious Ultra Trail du Mont Blanc (UTMB).
Some of this deficit is societal – women still take on a higher burden of caring responsibilities and have less leisure time than men. Which makes training difficult, especially for longer ultras and triathlons.
But there are many things race organisers can do to ensure women are encouraged to race and have more opportunity to be on that start line.
The start line image of a race is often one of just men – women are less inclined to push our way to the front. To make women feel welcome, include a range of images of competitors in your marketing. From those at the front, to the back markers. Including women of all ages, shapes and colours. Show us we belong.
Consider the language used in marketing – words like ‘toughest’ and ‘dangerous’ may appeal to men. But for many women they can be a barrier to entering, making us question our capability even if we do have a strong chance of finishing. Instead give advice on what is needed to finish, for example the average pace, total climbing, and minimum training guidelines.
Cut-offs are important for the safety of participants and the logistics for race organisers. But strict early cut-offs can penalise and deter women, who have, on average, more even pacing through longer races. An optional early start for slower athletes (who need to ensure they will not arrive at any aid station before the race leaders) has been shown to be effective in increasing participation of both men and women. Shorter races should also be inclusive of beginner runners who might be running and walking.
Include as much information about the logistics of the race on the website as possible. How to get there, where to stay, bag drop facilities, toilet facilities, kit recommendations and more. Having an active social media page where people can ask questions, as well as reviews from other women who have done the race, is also helpful. For off-road races, consider offering recce days where athletes can experience a section of the route to gain confidence. Video overviews of the course, especially of more technical areas, can also help participants become more comfortable. Where courses are not marked, provide links on your website to local providers of navigation courses.
Events should ensure that no woman is penalised for having a child and can take her place on the start line when she is fit, healthy and ready.
Pregnancy and then returning to running postpartum can be a difficult journey for women and the running community needs to actively support us.
While we understand race organisers have fixed costs, the proportion of women who might want to defer each year for pregnancy is very small, and this is more than offset by the value of inclusivity.
Races with no lottery
Races should offer pregnant women a deferral for up to 2 years (or a refund). If a woman has just become pregnant before a race, she may not be ready to race 1 year afterwards (current guidelines are not to resume any running for at least 12 weeks post birth).
Lottery races
For those entries with ballots, places won should be rolled over for up to 2 years. For races that require points, qualifying times, or have double entry lottery bonuses if unsuccessful in the draw, these should also be carried over for 2 years..
Bonus points
It’s not just women who are affected by pregnancy. Ironman has recently acknowledged this and has deferral options for partners when the race is close to the baby due date, as well as for those adopting.
For races with low female participation and ballot entry, reserve a portion of slots for women to ensure better representation. The London Marathon does this with the same number of places reserved for ‘Good for Age’ qualifying times for men and women.
Photo: ©RUNTHROUGH EVENTS.